Recently, after the success of South films ‘Master’ and ‘Krack’, Bollywood is also getting ready for the theater release of its films. Salman Khan has agreed to release his film ‘Radhe: Most Wanted Bhai’ in the theater on Eid at the behest of film industry. If everything goes according to plan, the film will clash with John Abraham’s film ‘Satymeva Jayate 2’, which John had announced to release on Eid last year.
Recently the makers of the film ‘RRR’ (RRR) have announced to release it on 13 October. If this happens, the film will be played by Ajay Devgn’s sports biopic ‘Maidan’. It was already decided that ‘Maidan’ will be released on 15 October.
Speaking of now, 40 big budget films are standing on the queue for their respective releases. Rohit Shetty’s Sooryavanshi and Kabir Khan’s ’83’ are awaiting their release in the first quarter of this year. When Kangana Ranaut’s film ‘Dhaakad’, Akshay Kumar’s ‘Raksha Bandhan’, Aamir Khan’s ‘Lal Singh Chadha’ and Shahid Kapoor’s ‘Jersey’ (this year) May be released in October and December. Of course, this has greatly increased the possibility of films collapsing. The film industry has suffered a lot due to the lockdown across the country. Then such a clash of films can cause further damage to the industry. Clash of films will also divide the audience, which is neither good for the movies nor for the audience. No one will benefit from this. In this difficult period, many things came out when ETimes contacted people close to the industry to know the meaning of such a clash.
Exhibitor Akshay Rathi feels that given the situation today, when many cinema halls are closed, releasing two films on the same date would not be a good idea. It should be avoided for at least one year. They feel that a film should get two weeks to perform at the box office. Then should move to the release of the second film. There should be a good plan for the release of the film and avoid such clash. If the films are released according to the fixed plan, then on Diwali, ‘Raksha Bandhan’, ‘Jersey’ and Shahrukh Khan’s ‘Pathan’ (Pathan) will clash.
Exhibitor Raj Bansal agrees with Akshay’s views. He says, ‘Salman’s’ Radhey ‘is the first choice on multiplex and single screen, but two films can be released easily on the occasion of Eid.’ Producer of Ranbir Kapoor’s Animal ‘Animal’ and Karthik Aryan’s ‘Bhool Bhulaiya 2’ (Bhool Bhulaiya 2) agree with the opinion of Murad Khetani Exhibitor. He says that we have already seen how bad 2020 was for the industry. No major film has been released for almost a year. Now when things are slowly opening up, then the clash of films will not result in good box office results. He reminds that this is a time when the whole industry should be together.
We know that it is easy to say and difficult to do. The filmmakers who were waiting for the theater to open up to their full potential would like to get the right date for the release of their film and release it on festivals is the most favorable. Films get a good collection at the box-office on festivals. Trade analyst Taran Adarsh believes that no one is going to benefit from the clash. He also says that the filmmakers have been waiting for a long time and they would like to release the film on a special occasion, so that their films benefit. Nobody wants to back down.
On the other hand, the talk of distributor Girish Johar raises hope. He says that the makers of the next films are meeting each other, so that they can plan for the future. He believes that the clash will only cause damage. He also told that at this time all producers and exhibitors want to help each other.