Venkatesh is influenced by the life of Infosys founder Narayana Murthy, who also gave stock options to his employees
Venkatesh Iyer opened 350 outlets across the country by selling only Vada Pav, named Goli Vada Pav. Institutions like Harvard Business School, IMD Switzerland and ISB Hyderabad have done a case study on its success.
- Last Updated:February 3, 2021, 11:49 AM IS
In 2004, the company’s founder Venkatesh Iyer started a company to make vada pav called ‘Bombay Burger’. Today this company has 350 outlets across the country. Venkatesh told The Better India that if you do not read well then in the end you will have to sell vada pav. Children who do not study properly often get to hear such taunts. Something similar happened with Venkatesh. Like most middle-class Tamil Brahmin families, his family also wanted them to study well and become engineers, doctors or chartered accountants. But the family members never thought that they would get such a big success by selling vada pav.
Venkatesh worked in the finance sector for about 15 years before starting his own business. They say that for years their focus was in strengthening the retail sector. They wanted more jobs to be created for the needy people. Keeping this in mind, in February 2004, Goli Wada Pav’s first store was opened in Kalyan in Thane district.
From college parties to cricket matches, Vada Pav is a part of all eventsVenkatesh says that we all eat idli, dosa and pongal in our homes. But for him in Mumbai, Vada Pav was like an ‘item number’ in films. From college parties to cricket matches, Vada Pav has been a part of all events. So chose this for business. However, Vada Pav has remained strong as a ‘crowded puller’ for years. At the same time, vada pav like paneer vada pav, shezwan, mix veg, spinach corn, paneer and even potato tikka are also popular in this franchise. He says, have you ever seen a change in the taste of a popular beverage? No. So we also wanted to make sure that the taste of our product remains the same in every outlet, no matter who tasted it any day.
Such kept pill name
If we talk about street food, then the potato patty, which is first dipped in gram flour and fried, is called ‘Goli’. Venkatesh says that when he started talking to people about starting a Wada Pav shop, in Mumbai, he was often asked, ‘What is giving goals?’ This thing settled in the mind and when thinking about the name of the company decided to use the word ‘Goli’.
Venkatesh is impressed by Narayana Murthy
Apart from the work of the company, Venkatesh is also taking steps regarding the education of needy children. Regarding this, he said that the tenth pass out of school has a dream of giving the students a chance to work in the company. Hence ‘Three E’ has a big place in the company. Here, threee means education, employment and entrepreneurship. Venkatesh is influenced by the life of Infosys founder Narayana Murthy, who also gave stock options (options) to his employees, besides making such a big name for himself.