Now Airtel launched adtech platform to show advertisements to customers, know what is in it

Airtel launched Airtel Ads

Airtel launched Airtel Ads

Telecom company Bharti Airtel has stepped into the advertising business on Wednesday. The company has given information about this by issuing a statement.

  • News18No
  • Last Updated:February 24, 2021 4:01 PM IS

New Delhi: Telecom company Bharti Airtel has stepped into the advertising business on Wednesday. The company has given information about this by issuing a statement. Airtel said that they are launching an advertising platform that will connect all the important brands of the country with customers. The company has named this platform Airtel Ads, it is a kind of adtech platform, through which many brands can be added.

The company said that customers will be directly contacted through the campaign. Apart from this, customers will be Airtel subscribers. At present, the company has around 32 crore subscribers of mobile and DTH.

Also read: Airtel’s alliance with Qualcomm for 5G, fast internet service at home

Adarsh ​​Nair, chief product officer of Bharti Airtel, said that Airtel Aids will carve out a new niche in the $ 10 billion Indian advertising industry. Airtel will offer innovative channels in its category for the AIDS brand so that they can reach the right audience.Which companies are involved

Let us tell you that about 100 Jiga Broad advertisements have started on Airtel Aids. This includes FMCG, banking, financial services and insurance (BFSI), companies associated with digital startups. Airtel has tied up with companies like PepsiCo, Zomato, CRED, Tata AIG Insurance, Lenskart, Apollo 24.7, Cars24, Gameskraft, Vahan and Harley Davidson to advertise on this platform.

Also read: Android Apps can be a big risk on credit card transactions, use the card carefully at the payment terminal

Advertising market to be $ 19 billion by 2025
India’s advertising market is expected to grow to US $ 19 billion by 2025, which is currently US $ 10 billion. Airtel is in a good position to acquire a significant share of this growing market with a focus on AIDS quality.



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