Comply with telemarketing rules in 3 days or face suspension says Trai varpat

People may have problems with OTP and SMS

People may have problems with OTP and SMS

The Telecom Regulatory Authority of India (TRAI) said that banks, logistics and e-commerce business units would need to complete the registration process within three days to comply with telemarketing rules to send commercial SMS in bulk to their customers.

New Delhi. The Telecom Regulatory Authority of India (TRAI) said that banks, logistics and e-commerce business units would need to complete the registration process within three days to comply with telemarketing rules to send commercial SMS in bulk to their customers. Failure to do so will result in a ban on sending commercial SMS to their customers. Explain that if these companies do not follow the rules of TRAI, then commercial SMS received from banks, logistics and e-commerce companies will be closed after three days. In such a situation, customers may face problems in banking, shopping and other functions.

TRAI gave 3 days time
TRAI said that the new SMS regulation has been brought to check spam messages and online fraud. TRAI said that the companies which have not yet followed this regulation, have been given 3 days to complete the registration process as per the new rules. Companies that will not do this even after 3 days, their name will be posted on the company’s website as a defaulter company. TRAI said bluntly – companies which will not implement the new framework, will be stopped from sending bulk SMS after 3 days.

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Due to the disconnection in the SMS service, SMS was being delayed for banks, ecommerce and other companies. This problem was not everywhere in any one network or app, but everywhere. CoWIN registration OTP, bank OTP for debit card transactions and even system based two-factor authentication OTP were delayed. New regulations related to SMS have been implemented so that fraud can be prevented through SMS. But with the implementation of the new SMS regulation, many problems started coming up. Due to this, TRAI suspended the new rule for 7 days. TRAI took this decision after receiving complaints of difficulty in getting OTP and SMS due to the new rules and gave the companies another 7 days to adopt the new framework.

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Know the whole matter?
Actually, the Delhi High Court had ordered the telecom regulator TRAI to immediately stop the fake SMS, due to which common people get caught in the bluff. To fulfill this order of the court, TRAI introduced a new DLT system. In the new DLT system, the contents of every SMS containing the registered template will be delivered only after the verification. This entire process is called scrubbing. This system was tried several times in the past as well. But Finaly implemented it on Monday 8 March.



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