Black Salt Rice
Terracotta in Gorakhpur, Chikankari of Lucknow and Black Rice in Siddharthnagar are making a mark not only in the country but also in the international market.
Singapore ordered 20 tons of black salt rice
Siddharthnagar of UP is one such district where black salt rice crop is produced. Keep in mind that this is not a new variety of rice. In history, black salt rice has also been told. It is said that black salt rice is also called Mahaprasad of Buddha. But due to some technical reasons and lack of rain water, the yield of black salt rice is not getting as much as is needed.
ODOP worth 24 crores sold on Amazon in one yearAccording to the information of the UP government, till December 2020, more than 50 thousand ODOPs worth more than Rs 24 crore have been sold through Amazon alone. The ‘Hunar Haat’, organized on the theme of ‘Vocal for Local’ in Lucknow, brought the best artisans and artisans from 75 districts with their skills. In this haat, in just 14 days more than three and a half crore rupees were sold at ODODP stalls.
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About 25 lakh rupees were sold in four days after the corona period at the ‘G.Products Expo 2021 of Uttar Pradesh’ held at Pandit Deendayal Upadhyaya handicraft complex located in Varanasi’s Baralalpur.
According to the ODOP website, 23 national level exhibitions have been organized from March 2020 to 2021. Many international companies also participated in it. Apart from this, international level exhibitions have also been organized in about 19 countries including America, Britain, Hong Kong, Turkey, Egypt, Germany. Many well-known events from Cairo Fashion Week are also included. Apart from this, fairs and fairs organized at the state level are also playing an excellent role in bringing new identity to ODOP. Apart from this, online shopping website Amazon, Filmkart and other companies are also internationally recognizing ODOP.