The story of Urmila Jamnadas is quite inspiring (credit: instagram / Gujju Ben na Nasta)
77 Year Old Women Start Business of Homemade Gujarati Food Earn 2-3 Lakh Per Month- Harsh accompanied his grandmother Urmila Jamnadas during the lockdown. Urmila Jamnadas makes Gujarati pickles with great fervor. In such a situation, Harsh took a picture of the pickle made by his grandmother and posted it on social media, then people gave a very good response.
With the help of two people including Rajshree, she starts ordering by noon. If seen, it seems to be the routine of any ordinary Indian woman who runs the business of eating at home. But Urmila’s story is quite different from this. Urmila Jamnadas started her food business at the age of 77 to live a life full of tragedy, pain and struggle.
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A few years after their marriage, their two and a half year old daughter died after the building collapsed. After a few years, both of his sons also died. One of his sons had a brain tumor and the other died of a heart attack. In such a situation, Urmila Jamnadas was left with only grandson Harsha. Harsh completed his MBA in 2012, and worked with the Ministry of Oman to promote tourism in India. In 2014, he quit his job to collaborate with consulates and consulates of businessmen.
However, Harsh lost his upper lip in an accident in 2019. Harsh told Better India that since this incident, he had started avoiding getting out of his house and went into depression. In such a situation, they were not able to provide financial help to the house. In such a situation, grandmother Urmila Jamnadas gave her courage and encouraged that you should be educated and have faith in yourself.
Harsh accompanied his grandmother Urmila Jamnadas during the lockdown last year. Urmila Jamnadas makes Gujarati pickles with great fervor. In such a situation, Harsh took a picture of the pickle made by his grandmother and posted it on social media, then people gave a very good response.
Harsh says that when demand started increasing, we also increased the product. Along with pickle, we started sending dry and hot snacks to the people. Gradually we expanded the scope and after a few months opened a shop named ‘Gujju Ben Na Nasta’. Since we belong to the Gujarati community. That is why it is named. It means hand made breakfast of Gujarat’s sister. Here we keep all the products made by grandmother. People also buy our products from the shop and we also sell online. Hot breakfast delivery is currently limited to Mumbai. But products like Dadi’s Chips, Pickles, Cookies, Khakhara are also sent online outside Mumbai.
Urmila makes the recipes of all the products. While Harsh handles marketing and accountant work. Along with this, he has hired two women and three boys for his help. Both the daughters-in-law of Urmila also contribute in their work. Now, they are earning between 2 to 3 lakhs every month from this business.