Salman Khan’s ‘Radhey’ broke records; Made a movie to get 4.2 million views in a day!

All of Radhey's figures are witness to the fact that when I ames Star Power makes its way to different platforms, history is made even in the most difficult times, despite the less theatrical release.

All of Radhey’s figures are witness to the fact that when I ames Star Power makes its way to different platforms, history is made even in the most difficult times, despite the less theatrical release.

The G5 server went down due to the large number of log-ins to watch Salman Khan’s film ‘Radhe …’ (Radhe). Overall, the film has proved to be a blockbuster hit on Eid. It has become the highest film to get 4.2 million views in a single day.

Mumbai. Salman Khan’s film ‘Radhey: Your Most Wanted Bhai’ has been released on G5 along with Zee’s pay-per-view service G Plex and leading DTH operator. It was released in theaters in the international market the previous day, which is getting tremendous response from the audience. From eager fans who appreciate the film in theaters abroad, to mass bookings on the streaming platform, fans of the superstar started watching the film soon after its release. As a result, it became the most watched film on its release day. Not only this, due to the large number of log-ins, the server was down; Overall, the film has proved to be a blockbuster hit on Eid. It has become the highest film to get 4.2 million views in a single day. With 50% capacity of theaters in the UAE, the film has collected US $ 379,000 on its opening day, which is not only higher than Salman Khan’s previous film ‘Dabangg 3’ (2019), but also compared to ‘Godzilla vs Kong’ It also has more opening day collections. Looking at the festive weekend, the collection is expected to increase more. Radhe strongly demonstrated the success of the hybrid release and showed an effective model to release a film during this difficult time. This will be important not only for Radhe’s stake holders but also for the entire film industry of the country which is suffering the brunt of the epidemic. All the statistics of Radhe bear witness to the fact that when Imens Star Power makes its way to different platforms , Then in spite of less theatrical release, history is made even in the most difficult times. This reinforces the fact that multi-platform releases are the future of times to come and will increase manifold in the coming years. Sharee Patel, CBO of Zee Studios, stated that, ‘The film has won the hearts of the audience and through this unique and never before seen distribution strategy, this high-on-entertainment, Salman Khan’s quintessential film has given the audience Anywhere gives an ‘opportunity’ to see. With unprecedented circumstances comes the responsibility of making innovative choices that will pave the way for future business models and Zee is at the forefront. ‘




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