According to the data, 11 percent of liquor was sold in the country last year with the help of on-trade channel.
Like the culture of work from home amid the Kovid-19 pandemic, the number of people drinking alcohol at home has increased in the country.
New Delhi. Due to the Corona crisis, the culture of work from home has developed in the country. This culture is not limited to work only, but it has reached to liquor. People are now drinking more alcohol at home.
According to the data of International Wine and Spirits Research (IWSR), 11 percent more liquor was sold in the country last year with the help of on-trade channel. This too when, in the year 2020, the consumption of alcohol in the country’s bars and restaurants was only 10 percent. In a news published in the Economic Times, United Spirits Managing Director Anand Kripalu said, “During the Corona crisis (Covid-19 pandemic), people thought that drinking alcohol at home could be cheaper. Along with this, the number of casual get together Due to less, it was easier for the people in the house to control the expenditure on drinking alcohol.
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this is the reasonBars and restaurants account for about a third of the total alcohol consumption in the country. Bars and restaurants in the country had to be closed last year due to the Corona crisis. Later, when he was allowed to work, he also got it with very little ability. After this, people who liked alcohol started drinking alcohol at home.
alcohol sales increased
According to the data of International Wine and Spirits Research (IWSR), in the year 2019, 27 percent of the total alcohol consumption of the country was spent through this bar and restaurant channel. Whereas in 2020 this sale was reduced to 10 percent. Instead people started drinking alcohol at home. Due to this off-premise or retail store sales reached 88 percent. Whereas in the year 2019 it was at 73 percent.
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Delivery charge became a hindrance in online sale
Home delivery of alcohol has been allowed in many states of the country. Due to this, the online sale of liquor was expected to increase. But there are constraints on delivery charges and its weak framework, erratic regulatory actions and hesitation to invest. Last year, liquor worth Rs 53.5 crore was sold with the help of online channels. This is 0.1 percent of the overall spirits market.