mine In a one of a kind digital initiative, the campaign anthem for India’s largest vaccination awareness campaign ‘Sanjeevani: A Shot Of Life’ was launched on the occasion of International Yoga Day. Helmed by Anand Narasimhan, the anthem was launched by campaign ambassador Sonu Sood and composer Shankar Mahadevan. Union Health Minister Dr Harsh Vardhan and other dignitaries were present on the occasion. This launch, being organized on such a large scale adopting the new normal, was a truly inspiring virtual initiative. Musicians, lyricists and well-known influencers from other fields participated in this spectacular digital initiative.
Network18 Sanjeevani – A Shot of Life is a CSR initiative of Federal Bank which was launched this year on the occasion of World Health Day. The purpose of this campaign is to spread awareness about Kovid-19 vaccination and ensure that every Indian is vaccinated. So far, Sanjeevani Gaadi (Sanjeevani Gaadi) has reached out to around 1,00,000 people in Nashik, Guntur, Dakshina Kannada, Amritsar and Indore.
Now with the catchy rhythm “Jab Apni Bari Aaye Teeka Laye” the campaign anthem is asking every Indian to get vaccinated. It is composed by Shankar Mahadevan along with Shivam Mahadevan, Siddharth Mahadevan and Harshdeep Kaur and the song is written by Tanishk Nabar.
Emphasizing on the importance of vaccination, the veterans involved in the event reiterated the need for everyone to be vaccinated. As the country is currently recovering from the second wave of the pandemic and preparing itself for the third wave, everyone can fight the pandemic unitedly through mass vaccination.‘Anthem’
‘Sanjeevani’ is strengthening the hope of a normal life after Kovid-19 by motivating people to vaccinate through various initiatives. The campaign anthem will surely go viral on social media platforms with a melodious melody related to the current situation. Music will surely grab the attention of the people and they will be bound to listen to the message it conveys. The melodious music will make people happy in this sad time and will motivate positively for vaccination.
‘International Yoga Day and Anthem Launch’
The anthem’s launch on International Yoga Day coincides with each other as both are symbols of rescue methods. Just as yoga promotes overall health, vaccination is a guarantee of good health and well-being in the present times.
As yoga has become a global phenomenon, ‘Sanjeevani’ aims to attract the attention of the entire nation. Reminding people that no one is safe until everyone is safe. The recently released anthem is trying to reach every nook and corner of the country. Through the campaign, an attempt is being made to send the message that vaccination is the only solution to Kovid-19.
By taking vaccination to all, the campaign will give people the magical ‘Sanjeevani’ shot of their lives. #TikaLagayaKya