Shashank Srivastava, Senior Executive Director (Marketing and Sales), MSI said that even before visiting a car dealership, most potential buyers start their online buying process which includes car and finance options. Keeping this in mind, the company has launched Maruti Suzuki Smart Finance, a digital platform that provides end-to-end online car financing solutions to the customers.
25 lakh people used smart finance platform
Srivastava said, “We did a pilot project in limited cities last year. The customer response has been encouraging. Over 25 lakh customers have come to the Maruti Suzuki Smart Finance platform since its inception. He added that more than 1.6 lakhs Customers have configured the on-road pricing and over 40,000 customers have downloaded the loan approval letter online. This gave us the confidence to launch it pan-India, with 14 partner financiers providing personalized financial services to our customers, Srivastava said. The options are offered. Through Maruti Suzuki Smart Finance, customers can choose the right finance partner and the most suitable loan product, apart from completing all the finance related formalities and disbursing loans online, the statement said.
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Possible price of used car online
The company has also introduced the feature for exchanging used cars, which allows customers to get an estimated value of their existing cars in case of exchange purchases. In addition, the platform now also offers the option of co-applicant financing, covering a broad spectrum of customer profiles,” MSI said.