Google said the announcement is based on its ongoing investments in India, such as the India Digitization Fund that was announced last year. “We are inspired by the opportunity in India and look forward to working with the Simsim team to build the future of online video commerce in India,” the blogpost said.
App will continue to work independently
There will be no immediate changes to SimSim and the app will continue to function independently. YouTube is working on ways to show SimSim offers to viewers. In a joint statement, SimSim co-founders Amit Bagaria, Kunal Suri and Saurabh Vashisht said that the platform was launched to help users across India shop online with ease, through small sellers and brands. Using the power of trusted content to showcase and sell their products, influencers continue SimSim in its mission to be part of the “YouTube and Google ecosystem.” Can’t imagine in which SIMSIM can be built in terms of technology, reach, manufacturer network and culture.
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Manufacturers post video reviews about products from local businesses
The blogpost noted that as more and more purchases go online, video plays an important role in helping viewers discover new products and get the advice of experts they trust. “Every day, people flock to YouTube to compare products, view reviews, and get recommendations from their favorite creators. SimSim is harnessing the power of video and creators to help small businesses in India convert to e-commerce. The SIM app serves as a platform to connect local businesses, influencers, and customers. Manufacturers post video reviews about local businesses’ products, and viewers can purchase those products directly through the app Videos are available in three local languages including Hindi, Tamil and Bengali.
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Getting started for a new generation of mobile-first creators
“For more than 15 years, small businesses have used YouTube to grow their presence online – and many of them use YouTube to reach customers outside of their local community. By bringing SimSim and YouTube together, we aim to help small businesses and retailers in India. Reach new customers even more powerfully. With over 2,500 YouTube creators with over one million subscribers and YouTube shorts that were previously launched in India, Google said it is committed to bringing the best of YouTube creators to India and growing. By making it easier for a new generation of mobile-first creators to get started.
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